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Company Assessment Questionnaire

This questionnaire is split into two parts.

It will take you just 5 minutes to complete both parts. The first part (below) consists of just 16 statements, to which you indicate either that you know the statement to be true (I know, and agree), that you know the statement to not be true (I know and don't agree), or that you are unsure either way (I don't know).

Whilst answering the questions, please bear in mind that a true assessment of your company's position can only be made if you answer the questionnaire honestly, and that your answers are a reflection of your company rather than your person!

On completion, please click on the button "Move to Part 2" at the bottom of the folder.


1. Each employee within the company has a job description which is clear, up-to-date and measurable:
I know, and agree
I know and don't agree
I don't know

2. The company rewards every employee based on their performance:
I know, and agree
I know and don't agree
I don't know

3. There are swift communication channels within the company which enable company decisions and news to be communicated immediately throughout the organisation:
I know, and agree
I know and don't agree
I don't know

4. Every employee understands how their objectives contribute to the company's success:
I know, and agree
I know and don't agree
I don't know

5. The company understands its strengths and weaknesses versus competition:
I know, and agree
I know and don't agree
I don't know

6. The products the company sell have identifiable unique selling points (USPs) which their customers want:
I know, and agree
I know and don't agree
I don't know

7. The company prefers to develop products which the customers want rather than products which are innovative:
I know, and agree
I know and don't agree
I don't know

8. The company knows its market share of the total available market (TAM) for its products and/or services and how the TAM is changing with time:
I know, and agree
I know and don't agree
I don't know

9. Every employee has the necessary tools they need to do their job:
I know, and agree
I know and don't agree
I don't know

10. Every employee uses the tools at their disposal effectively:
I know, and agree
I know and don't agree
I don't know

11. The company provides training and support for every employee to maximise the effectiveness of the tools at their disposal:
I know, and agree
I know and don't agree
I don't know

12. Every employee would know what to do in the event that the tools required for their job suddenly became unavailable or ceased to function:
I know, and agree
I know and don't agree
I don't know

13. The company can respond quickly and effectively to customer enquiries world-wide:
I know, and agree
I know and don't agree
I don't know

14. The company has an internet web-site which it updates regularly:
I know, and agree
I know and don't agree
I don't know

15. The company's web site has helped to win new customers:
I know, and agree
I know and don't agree
I don't know

16. The company's customers enjoy using the company web-site:
I know, and agree
I know and don't agree
I don't know

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