The Gosling Group
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In order to assist us in implementing our management, marketing, technology and resource services, The Gosling Group have developed a number of tools.

In time, these tools are made available to the general public to help companies implement their own management and marketing measuring tools.

Currently, the following products are on offer:

  1. It's Your Supplier Survey™

  2. - a Customer Satisfaction survey, as required by the
      ISO9001:2000 standard

  3. It's Your Company Questionnaire™

  4. - to measure how well your company is performing
      according to your employees

  5. It's Your Market™ CD ROM

  6. - to promote your company at customers whilst
      gathering product/service interests and requirements
      from them

  7. Get Gozzled™ service

  8. - to measure how customer orientated your web
      presence is

1) It's Your Supplier Survey
This is an electronic survey based on The Gosling Group's "Dynamic Questionnaire Engine™" (patent pending) which will enable you to monitor and measure Customer Satisfaction quickly and easily. The IYSS meets the requirements for ISO9001:2000 standard sub-clause 8.2.1 (Measuring and Monitoring - Customer Satisfaction).

This electronic questionnaire is primarily used to determine whether:

  • your company's strategies for Product Positioning, Customer Service, Total Quality and Competitive Positioning are effective
  • the strategies are clearly understood throughout your customer base
  • the lines of communication to your customers are optimised
  • your customers are satisfied with your company's way of working

More information regarding the IYS Survey™ can be found in the It's Your Supplier Survey folder.

1) It's Your Company Questionnaire
This is an electronic questionnaire based on The Gosling Group's "Dynamic Questionnaire Engine™" (patent pending) which will enable you to assess the implementation of your company's strategy in each of the areas of Management, Marketing, Technology and Resources. It also allows you to measure to what level each of the strategies is understood by the workforce.

This electronic questionnaire is primarily used to determine whether:

  • your company's strategies for Management, Marketing, Technology and Resources are effective
  • the strategies are clearly understood throughout your organisation
  • the lines of communication within your company are optimised
  • there are any weak links or areas within your organisation
  • your work-force are motivated (and thus working effectively)

More information regarding the IYC Questionnaire™ can be found in the It's Your Company Questionnaire folder.

2) It's Your Market CD ROM
This is an interactive CD tailored to your company and products, enabling you to:

  • promote your company, products and services
  • understand the existing and future wants and needs of your current customers
  • tailor your future products and services in order to expand your market potential and win new customers
  • understand why customers have been lost and what is required to reactivate them
  • simplify the feedback process to your company

More information regarding the IYM CD Rom can be found in the It's Your Market CD Rom folder.

3) Get Gozzled Service
Unlike other "Award" services, the "Get Gozzled" service is a measure of how customer-orientated your web-site is. With a "Gozzle" on your web-site, you can promote your company as having a web-site tailored to your customers' needs, thereby ensuring your current customers and potential prospects a minimum of "on-line" time to find the information they need about your company's products and services.

Being "Gozzled" will also allow your web-site to appear in our Customer Oriented Websites (COW) Database thereby improving your company's marketability.

More information regarding the Get Gozzled service can be found in the Get Gozzled folder.

Get "Gozzled" before your competitors do!


"Knowing is not enough; we must apply. Willing is not enough; we must do"

- Goethe (Author)

"Victory belongs to the most persevering"

- Napoleon Bonaparte
  (French general)

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