To
ensure our customers' future profitable growth by
- ensuring a full understanding of the wants
and needs of both existing and future customers
and markets, and targeting current
and future product
offerings to them
- understanding their employees' engagement
- optimising their internal and external processes
using
a combination of both traditional and modern business tools.
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"The
company mission statement acts as an 'invisible hand' that guides
widely dispersed employees to work independently and yet collectively
toward realiz- ing the organization's goal"
- Philip
Kotler "Marketing Management" |